The Sporting News Cookie Policy

Last Updated: July 14, 2025

When you visit or access websites or mobile applications (“Platforms”) of The Sporting News (“SN”, “we” or “us”), we may use (and authorize third parties to use) cookies, web beacons, pixel tags, scripts, tags, API, and other technologies (“Tracking Technologies”). This is explained in this policy (“Cookie Policy”), which is part of our Privacy Policy.

Tracking technologies allow us to collect information about you and your online behavior in order to improve your navigation on our Platforms. We may also use this information to collect statistics about the usage of our Platforms, perform analytics, serve personalized ads, and to administer services to our users, customers and partners.


Different Types of Tracking Technologies
  1. Cookie: A cookie is a small piece of data stored on your device for internet web browsers to track, personalize, and save information about each of your browsing sessions.
  2. Pixels: Pixels are small images on a web page or email that collect information about your browser or device and can set cookies on your browser.
  3. Software Developmental Kits (SDKs): SDKs are blocks of code that may be installed in our applications. SDKs help us understand how you interact with our applications and collect information about the device and network you use to access our applications.

How we use Tracking Technologies

On the Platforms, we use the following types of Tracking Technologies:

  1. Strictly Necessary: These are essential to enable the user to navigate around the Platform securely and to provide the user with Services they have specifically requested;
  2. Functionality: These enhance the functionality of the Platforms by storing user preferences. For instance, they can remember your name and location, if you provide them, and the types of content you are interested in on our Platforms;
  3. Performance: These improve the performance of the Platforms. For instance, they help pages load quicker;
  4. Analytics: We may use third party analytics services such as Google Analytics and others. Your IP address and other information will be collected by automated means to evaluate your use of the Platform, compile reports on Platform activity, identify user patterns and provide related services. For more information about how Google Analytics uses your information, please refer to https://policies.google.com/technologies/partner-sites. In addition, authentication and tracking logs will be used to compile user statistics;
  5. Targeting/Advertising: These help us serve relevant advertisements and implement frequency capping procedures; and
  6. Social Media Technologies: These allow you to share content or interact with social media platforms.

We note that the Tracking Technologies above may also be placed on the Platforms by our business partners or service providers.

If you register with us or if you continue to use the Platforms, you agree to our use of Tracking Technologies. In some cases, when you arrive on the Platforms, a pop-up message will appear asking for your consent to place advertising cookies on your device as required by applicable law. In order to provide your consent, please click “OK.” Once your consent has been provided, this message will not appear again when you revisit, unless you delete cookies via your browser settings or otherwise.


Managing Your Cookies

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may impact your experience on the Platforms.

Information about cookies is usually found in the “Help” or “Settings” section of the web browser. Below are links to commonly used browsers:

Google Chrome
https://support.google.com/chrome/answer/95647

Safari
https://support.apple.com/en-us/HT201265

Internet Explorer
https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

Firefox
https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Android
https://support.google.com/chrome/answer/95647

For other browsers, please consult the documentation that your browser manufacturer provides.


Updates

We may update this Cookie Policy from time to time, and if we do so, we will update the “Last Updated” above.